Twitter turns the tide on news

Flying over the ocean in February on a return flight from the states, I aborted my plans to catch up on all the latest blockbusters and box-office breaking films to instead – watch a documentary on Twitter. View it here.

Twitter logo
Twitter logo

Being a journalism student, despite – or maybe because of – having received at least one lecture a semester on the subject, it had me hooked.

According to Twitter founder Jack Dempsey, the turning point of Twitter was a plane crash. Seemingly unrelated it in fact makes perfect sense. Twitter was first to publish news of the flight 1549 crash-landing on the Hudson river. That was the moment when it became obvious that it would change the way the news works forever.

Hudson river landing
Hudson river landing

Some people had already begun to see the service as a powerful way of connecting with readers, but few had seen the potential for Twitter to become an actual source of news — a way for the “sources to go direct,” as blogging pioneer Dave Winer has put it.

This year a new documentary is intended for ad industry luminaries gathering in Cannes, France, this year. Sir Patrick Stewart, Aaron Paul, Al Roker and some top ad and media execs are some of its stars.

The trailer here outlines the overall theme of the documentary, which makes a case that Twitter has brought a real-time focus to the media world. “Essentially the message is that the creative process is becoming faster and more open,” says Joel Lunefield, Twitter’s VP of global brand strategy, told Mashable. “The culture has shifted to live.”


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