Australia’s advertising online topped free-to-air television for the first time last year.
What does this tell us? The internet is possibly the greatest commercial realm today.
The figures compiled by PriceWaterhouseCoopers for the Interactive Advertising Bureau show Australian websites received $3.6 billion from advertisers in the past financial year, up 14.6 per cent on the previous year.
For the first half of 2013, the online spend reached $1.883 billion compared to $1.805 billion for television.
US and UK-based bloggers Gala Darling, Shauna Haider and Kat Williams are all full-time bloggers earning wages that are multiple times the minimum full-time wage.
Ms Williams adores writing about weddings, this earns her, at the age of 30, between £100,000 and £200,000 a year, published on the Richlist website.
The blog gets about 600,000 views per month.
For potential advertisers, that’s a marriage made in heaven – 600,000 pairs of eyes that are immediately contemplating spending a lot of money on a very precise range of products: a dress, a ring, flowers, a holiday, stationery, hairstyling, make up, suits and shoes.
Ms Williams said here that she makes most of her money from advertising on her wedding blog while Ms Haider said she uses her blog as a platform to secure her own graphic design work instead of working for companies.
“Almost by accident my blog turned into a business because people saw my design work and the work that I was doing for friends and they started hiring me to design for them as well,” she said.
Ms Darling said she grew her fashion blog into personal development advice and launched a series of e-books and paid podcasts.
“There’s a million different ways that I make money through my blog but mostly through digital products, writing books and that kind of thing,” she said.
In a sea of content, to which almost anyone can contribute, how do you stand out and create a valuable advertising platform?
Although Ms Haider is a designer, she says layout is not the key.
“The content is really what people are coming to your blog for,” she said.
“The content is what’s going to live on as the blog grows.”
Content is the magic “C” word revered by ever-successful Styling You blogger Nikki Parkinson.
In a lecture at the Queensland University of Technology, she emphasised to students that there is a need to build a community around your blog.
The strength of this community is often shared beliefs, values, habits and tastes – which is the jackpot for advertisers to tap into.
Ms Parkinson said the resources available to budding bloggers are vast, available on websites and in books. Problogger is one she recommends for being a bloggers best friend.
Find out the top 10 earning blogs here.