Social media and self-promotion are often the same, or an oxygen for one another in today’s world.
Have we reached the point of life existing more online than in reality yet? The number of Australians using Instagram and Twitter each month has now reached over two million and 2.7 million respectively, according to social media statistics for July 2014. Meanwhile Facebook users increased by 200,000 in the past two to three months, according to Facebook’s advertising tool. This leverages the argument backing the influence, power and value generated online.
Such societal impact is illustrated by two technological prodigies, internet pioneer Jeff Bezos and Facebook founder Mark Zuckerberg.
Jeff Bezos: “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Mark Zuckerberg: When you give everyone a voice and give people power, the system usually ends up in a really good place.
However a third quote by digital analyst, anthropologist and futurist Brian Solis is particularly pertinent advice for current gold-diggers in the social media mine: “Please Repeat: Influence is NOT Popularity!”
There is an art to self-promotion on social media, which has been whittled down to formulas worth considering “following”. Read the guide to each, outlined by content crafter Kevin Lee, on SocialMediaToday to understand the magic concoction of content to feed your followers. There are several suggestions, but all ascribe to one overarching rule that you should remember if nothing else.
Self-promotion can work when you ADD VALUE for, and ENGAGE with your audience!